Wayfinding for Moscow
Multimodal wayfinding program for the Russian capital
Wayfinding for Moscow is a citywide wayfinding system for Russia’s capital. Developed with City ID as a program of 17 function-specific products, a set of graphic standards, and 2014 pilot project, it has now been rolled out across the city, above and below ground.
The graphic standards utilized custom mapping and illustrations along with typography and pictograms commissioned from A2-Type. The pilot tackled some of the most complex Metro hubs in Moscow, and one of the products included a visually simplified subway station layout overlaid with a geographically accurate map for navigating intricate networks of stations and underpasses.
Role: design consultant. Designed with City ID
Creative direction: Mike Rawlinson. Design and planning: Jason Smith, Matt Jephcote, Jenny Janssen, Tom Eves, Cal Jepps, Josh Sherwood, Lottie Webb, Gavin Boorman
Collaborators: A2/SW/HK (custom typeface and pictograms), Billings Jackson Design (industrial design), Nick Durrant, Michael Thomson (strategy), Ocula (illustration), Jason Clark (cartography), Misha Kvrivishvili, Isobel Colebrook (design consulting), Daria Syuzeva (planning). Photography: Ivan Anisimov / Courtesy of City ID, Alexander Belenkij, Stanislav Konstantinov, Alexey Mityaev, Moscow Department of Transportation
Collaborators: A2/SW/HK (custom typeface and pictograms), Billings Jackson Design (industrial design), Nick Durrant, Michael Thomson (strategy), Ocula (illustration), Jason Clark (cartography), Misha Kvrivishvili, Isobel Colebrook (design consulting), Daria Syuzeva (planning). Photography: Ivan Anisimov / Courtesy of City ID, Alexander Belenkij, Stanislav Konstantinov, Alexey Mityaev, Moscow Department of Transportation
